Three egg-cellent ways to market your book this Easter

Easter Book Marketing - Freshly Press

You probably think that Easter is a holiday reserved for children, the Christian faith and chocolate companies. However, after Christmas, it’s perhaps the biggest opportunity to kick-start a marketing campaign and get your book sales leaping.

Last year the Statista Survey on Easter revealed a lot about how the UK saw and celebrated the holiday in 2018. According to the survey, 75 percent of people said that they celebrated the Easter holiday. The most popular Easter customs were egg hunts (43 percent) and the eating of hot cross buns (56 percent). When asked what the most important thing about Easter is, only 18 percent cited the religious meaning - compared to 43 percent saying they value the family coming together most highly.

Looking at the way people celebrate the Easter Holiday and the importance of family time and the giving of small gifts, stepping up your book marketing surrounding this holiday is an egg-cellent idea! Not forgetting, the Easter holidays come with time away from school for children & parents and an extended weekend for working individuals. The perfect time to catch up on some of those Must Read books!

Infographic: Easter 2018 in the UK | Statista You will find more infographics at Statista

When it comes to approaching your Easter themed marketing, the same rules apply as for any marketing campaign: make it interesting, unique, and give your online community a reason to pay attention.

Here are some egg-cellent ideas you can use this Easter to help increase your online audience and get book sales hopping off the shelves:

  1. Easter Book Photography

The best way to get in on the Easter marketing, is to theme your social media posts around all things Easter bunnies, eggs and books! They say a picture speaks a thousand words, and this is so true. Our favourite platform that we love to hate, Instagram, has a community of over 1 billion users, all eager to see pretty pictures in your feed or on Instagram stories.

If you love the idea but photography’s not your bag, contact us today to discuss creating some fab stock photos for your social media platforms, website, email and blog!

2. Create a Book Promotion

There are many ways in which we can use ‘cheep’ deal or FREE promotions to increase awareness and sales of books. For example, if you have self-published an eBook on Amazon, think about offering a Kindle Countdown Deal for a limited time. Or maybe you have bookmarks, a tote bag and physical copies of your book? Why not offer a giveaway to entice email sign-ups, likes or follows (but please be careful to abide by the General Data Protection Regulations when it comes to promoting competitions in the UK).

If your marketing strategy is leaving egg on your face, perhaps a one-on-one video call could help improve your focus & confidence and get you shaking your tail feathers online in no time!

3. Host a Book Giveaway with a difference

Host an Easter hunt with a difference… hide copies of your book in your local town and give clues on social media as to where they can find them. You can even add a chocolate surprise with the book and a handwritten note inside with links to your website and social media accounts. Ask winners to document their find using dedicated hashtags or tagging you in the post to increase audience reach and so that you know if your books have been found!

Or how about hiding excerpts of your book to brighten peoples day? See how author Daniel Ingram Brown used Found Fiction, a guerrilla publishing community who leave short stories in envelopes marked READ ME in public spaces, to promote story extracts from his Firebird Chronicles series.

And finally, no Easter promotion is complete without some cute Easter puns:

  • Add some egg-citement to your Easter!

  • Don’t miss out on these eggs-treme savings!

  • Make this Easter eggs-stra special!

  • Super cheep deals! 

  • Put a spring in your step

What are you waiting for? Hop to it!

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