Congratulations! You’re a published author. Phew, what you have been through to get to this stage, right? Whether you self-published or worked closely alongside an agent or publishing house, whether you have an eBook or physical book, your story is out there… waiting to be discovered, wanting to be read.
So, now what? Many writer’s spend so much time agonizing over their fictional characters, the words within the pages, the cover image, the publication date, the launch. But what comes next, apart from the story itself, is probably the most IMPORTANT part of publishing a book. And that is
Even if you’re lucky enough to land a publishing contract with a top publisher (well done you, you lucky lemon), you will still need to be your own ambassador. No one is as pumped about your book as you are. No one is out there looking for your website or social media accounts. No one know’s you even exist until you get online and start saying ‘hey!’
Perhaps you’re already on social media, you have a website and a blog. But do you have a brand? Is there a consistent image or theme running across all your accounts? When people land on your Facebook page, do they say “That’s Writing Wendy, I know her style” or do they say “Hmmm, what’s this page about with it’s profile image of a cat, no About info, media links, and no posts since October 2017?”
“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”– Tim Ferriss.
Which leads us onto… how regularly do you show up for your tribe? Are you posting rich content that your followers want and need from you as a writer or are you simply sharing images of aforementioned cat in the hopes that you never have to show your face in public? Unfortunately, many writer’s are happy to stay behind their computer screens, remaining anonymous and wondering why their book isn’t selling in the 100’s let alone reaching Bestseller status. We’ve got news for you, my friend, social media is not called SOCIAL for nothing! You need to get out there and start talking about your writing. Sales is no longer about the hard, cold sale, it’s about building trust with someone that hasn’t even met you. It’s about sharing your knowledge and your thoughts with the world. It’s about giving before ever asking to receive. Marketing, unless you have thousands in your advertising budget, is a long game. It’s organic. You haven’t met all your fans yet, what gives you the right to ask them to buy your book over someone else’s? Fame and fortune will come, but you’ve got to put in the time and effort before you reap the rewards.
Even if you start small… start posting exerts from your latest book, post an image of your writing desk/office, record a quick 20 second video of you talking about your fabulous book and post it on Instagram stories. Trust us, the more you start videoing regularly, the more it becomes COMFORTABLE, ENJOYABLE and PROFITABLE when it comes to book sales.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.” – Seth Godin.
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